Aggregate Information (non-personally identifiable)|
Maximum Wine + Liquors respects each individual user's right to privacy. Maximum Wine + Liquors does not collect personal identifying information unless such information is specifically and knowingly provided from users during contests, surveys, sweepstakes, site registration, or use of public areas, such as a forum. From time to time, we share aggregated site traffic information with our partners and advertisers. As part of our affiliate program, we track individual user movement that is not personally identifiable. We do this to track the effectiveness of our affiliate program. This data is not linked to any personally identifiable information.
No registration is required in order to use this website, though a user must create an account for the personalized aspects of the site, such as tracking one's personal cellar. Users are required to provide their name, email address, and a password of 5-16 characters in length. This information is necessary in order for us to contact users about services on our site for which they have expressed interest.
Third Party Offers or Mailing Lists
You may receive information regarding products, new features, services newsletters (ours or a third party's) and special offers we think you'll find valuable. We may also share information with carefully selected business partners. These businesses may use the information we share to provide valuable opportunities and offers. Out of respect for the privacy of our users, we only send these types of communications if the user has not opted-out. Users of our site are always notified when their information is being collected by any outside parties (e.g., if we implement Third Party Mailing Lists). We do this so our users can make an informed choice as to whether or not they should proceed with services that require an outside party. Maximum Wine + Liquors is not responsible for any actions or policies of such outside parties.
Choice: Opt-In and Opt-Out
Our users are given the opportunity to "opt-in" to having their information used for purposes not directly related to our site at the point where we ask for information. Maximum Wine + Liquors does not supply identifying information to other companies, or use such information for its own purposes including but not limited to email newsletters, unless the user "opts-in" for such purposes by specifically allowing usage. (Identifying information must necessarily be used when notifying a user of requested information, such as email used for the alerts function, and notification of a winning entry in a contest or sweepstakes.) Once subscribed, users who no longer wish to receive our newsletter and promotional communications may opt-out of (i.e., discontinue receiving) these communications by contacting us at firstname.lastname@example.org. We also offer opt-out mechanisms in the text of each email we send, and the user may contact us at the street address at the top of this page to opt-out. If a user's personally identifiable information changes (such as zip code, phone, email or postal address), or if a user no longer desires our service, we provide a way to correct, update or delete/deactivate users' personally identifiable information. This can usually be done by contacting us at email@example.com. For users who no longer wish to receive our partners' newsletters and promotional communications, they may contact those companies directly. Please understand that once you have chosen to receive these third party mailing lists the use of your information will be governed by such parties' privacy practices. Though we make every effort to preserve user privacy, we may need to disclose personal information when required by law if we have a good-faith belief that such action is necessary to comply with a judicial proceeding, a court order, or a legal process served on our Web site. On rare occasions, it is necessary to send out a strictly service-related announcement. For instance, if our service is temporarily suspended for maintenance, we might send users an email. Generally, users may not opt-out of these communications, although they can deactivate their account. However, these communications are not promotional in nature.
Maximum Wine + Liquors uses reasonable precautions to keep the personal information disclosed to us secure. However, Maximum Wine + Liquors is not responsible for any breach of security. If a Maximum Wine + Liquors user knowingly provides personal information, such as a name or email address, in a forum or other public service, that user should be aware that the information provided can be collected and used by third parties. Such activities are beyond the control of Maximum Wine + Liquors. However, at registration a user can choose whether an email is disclosed in the profile/post of the forum user.
If a user elects to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. Maximum Wine + Liquors will automatically send the friend a one-time email inviting them to visit the site. Maximum Wine + Liquors stores this information for the sole purpose of sending this one-time email and tracking the success of our referral program.
Non-personal information and data may be automatically collected through the standard operation of Maximum Wine + Liquors Internet servers (i.e. log file information like IP address) or through the use of "cookies." Cookies are small text files that our site places on your computer's hard drive to recognize repeat users and facilitate the user's use of the site. Also, our cookies allow a site to track usage behavior and compile aggregate data for content improvement, targeted advertising, and marketing and promotional purposes.
Third Party Advertising
Some of the ads appearing on this Web site are delivered to users by LinkShare, Commision Junction, BeFree, or other Web advertising partners. Information about users' visits to this site, such as number of times they have viewed an ad (but not user name, address, or other personal information), is used to serve ads to users on this site. For more information about LinkShare, Commission Junction, BeFree, cookies, and how to "opt-out", please review LinkShare's, Commission Junction's, and BeFree's privacy policies. Please understand we have no access to or control over these cookies, once we have given permission for them to set cookies for advertising.
No information should be submitted to Maximum Wine + Liquors by children under 21 years of age without their parent's or guardian's consent. Maximum Wine + Liquors does not monitor the age of its user audience. Maximum Wine + Liquors does not sell or deliver to anyone under 21 and valid id is required when picking up an order or receiving a delivery.
Right to Change at Any Time
This statement and the policies outlined herein are not intended to and do not create any contractual or other legal rights in or on behalf of any party.
Sale of Our Company
As a natural consequence of the development of our company, we could be sold to another company. In the event that another company acquires us or a significant portion of our assets is sold to another company, all customer data including financial records and consumer information collected on Maximum Wine + Liquors may be transferred to the new company. You will be notified via of any such change in ownership or control of your personal information.